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Resources

Hemant Warudkar

Marketers: Shed Desktop Mindset, Mobile is The Tool of Customer Acquisition

Customer Analytics

Marketers: Shed Desktop Mindset, Mobile is The Tool of Customer Acquisition In 2017, approx. 197

| 10 Mar 2016

Is Combining Marketing Mix Modeling with Attribution Modeling the Way Forward?

Marketing Analytics

How to Combine Marketing Mix Modeling with Attribution Modeling? For decades, traditional marketers faced a

| 12 Feb 2016

Why Adaptive Personalization is Getting Critical for Business

Marketing Analytics

Why Adaptive Personalization is Getting Critical for Business? Way back in 2010, one of the

| 14 Jan 2016

Why Your Business Needs Emotion-based Customer Segmentation

Customer Analytics

Why Your Business Needs Emotion-based Customer Segmentation An article published in the Harvard Business Review

| 07 Dec 2015

The Many Benefits of Customer Segmentation

Customer Analytics

The many benefits of customer segmentation This is the last in the series of the ‘Operationalizing

| 17 Nov 2015

Understanding The Basics of Business Rules and Rules Engine

Content Type

Understanding business rules and rules engine (Business Rules Engines BREs) A few posts earlier, I

| 03 Nov 2015

How to Build A Right Prospects List for Your Business

Customer Analytics

In my previous blog post, we learned how to build a customer profile database, and the

| 21 Oct 2015

How to Build a Customer Profile Database

Customer Analytics

How to Build a Customer Profile Database? As I had promised in my previous post,

| 11 Oct 2015

The What, Why and How of Operationalizing Analytics

Analytics Solutions

An enterprise may have deployed analytics to read the patterns within its data but sometimes,

| 14 Sep 2015