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Building A Recommender System – A Primer : Part 2

Building A Recommender System In Machine Learning – A Primer : Part 2 In Part One of this post, you read about what is a recommender system in Machine Learning, the different classes, and the steps involved in building a recommendation engine. In this second and last post,

How to Find Outliers in Data using Machine Learning

How to Find Outliers in Data using Machine Learning No matter how careful you are during data collection, every data scientist has felt the frustration of finding outliers. An outlier is a data point that is noticeably different from the rest. They represent errors in mea

Remarketing: Strategically Targeting Your Customers

What is remarketing? Remarketing is how you connect with people who have earlier interacted with your Site or mobile app. Although the word is used interchangeably with retargeting, both denote different plans of action. Retargeting is a sub-discipline of remarketing that

How to Manage Dynamic Pricing in COVID-19

The COVID-19 pandemic and how it has affected business The COVID-19 pandemic has thrown the business world off of its’ axis. The virus has disrupted global productivity, manufacturing, service activities, and supply chains. How to manage dynamic pricing in COVID-19?

Using Predictive Analytics To Drive Your Marketing – A Slideshow

Using Data Analytics To Endure The Coronavirus Pandemic And After

In part 1 of this blog, we looked at the disruption in business brought on by COVID-19 and talked about how data analytics was the one scientific response available to tackle these challenges. In this blog, we will discuss how your business can use data analytics to not

Why And How Should Your Business Use Data Analytics In COVID-19 Crisis And After

To rephrase German entrepreneur and religious leader Dieter F. Uchtdorf in today’s time of the pandemic: It is your reaction to adversity, not the adversity itself, that determines how your business story will develop hereon. The COVID-19 pandemic has put the world of bus

How To Use Machine Learning In Predictive CLV Models (2 of 2)

In the first post on this topic, we defined customer lifetime value (CLV) and learned about customer lifetime value models. How to use machine learning in predictive CLV models (Customer Lifetime Value Prediction Model). In this post, we’ll learn how machine learning

What is A Data Fabric And What Is It’s Business Value

What is a Data Fabric and What is Its Business Value What is the business value of a data fabric solution? There’s a new buzzword in the world of data analytics, and that is – data fab