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How Menu Engineering can Push Up A Restaurant’s Profits

How Menu Engineering can Push Up A Restaurant’s Profits In the first part of this blog post, we had read about how data analytics is being used by restaurants and fast-food chains in customer segmentation. Today, we will look at how analysis helps to build, or rather

| 13 Sep 2017

Data Analytics Enriches A Customer’s Gastronomical Experience

How Big Data Analytics is Boosting the Food Industry? Big Data and its analysis have come as a disruptor for the food industry, more so for restaurants. There was a time when restaurants were largely run on the gut feelings of a manager or the whims and fancies of the ow

| 03 Sep 2017

Chatbots and Customer Analytics

As we did read in the first part of this blog post, the chatbot space is relatively new. Not all bots are equal, and not many are configured around Artificial Intelligence (AI) yet. But that’s gonna change real quick. Know more about chatbots and customer analytics. Reme

| 20 Aug 2017

Using Chatbots to Really Understand Your Customer

Using Chatbots to Really Understand Your Customer: Chatbot Customer Journey Using chatbots do you really understand your customer journey? It’s now clear that chatbots are not just passing ship in the night. Over 2.5 billion people worldwide use messaging platforms like W

| 08 Aug 2017

Using Machine Learning to Enhance Data Quality

Here's how Machine Learning is being used to preserve data quality - A slideshow by Express Analytics explains you the same.

| 24 Jul 2017

How Artificial Intelligence has Influenced E-commerce – The Customer’s Story

Purchaser intent is akin to a guessing game but AI is taking out some of the guess work. Targeting buyer intent calls for using a combination of active and passive data to accurately deduce, with some degree of probability, whether a customer is in the market right now to buy or not.

| 10 Jul 2017

Top 3 Trends in Business Intelligence

Where is the world of Business Intelligence headed this year? Here’s a slideshow that examines the top trends in 2017.

| 25 May 2017

Embedded Analytics – Empowering the Masses

Embedded Analytics – Empowering the Masses A business is a combination of various processes. Improvement in that business will happen when all the processes are harmonized. Coordination is needed not only between various departments and their leads but even the emp

| 03 Apr 2017

Three Big Mistakes to Avoid in Marketing Analytics

It’s not enough merely to decide to implement data analytics for marketing your business, you need to also ensure its proper implementation to meet your objectives. That’s a job easier said than done.  Once a company has embedded analytics in its marketing process, it&#

| 09 Mar 2017