Oyster Customer Data Platform
Introduction Of Oyster CDP (Customer Data Platform) Oyster is an artificial intelligence/machine learning-powered analytic customer data platform (CDP) and digital marketing analytics platform offered by Express Analytics that provides intelligent prescriptions that go b
Hemant Warudkar | 02 Feb 2022
What is Marketing Mix Modeling (MMM) and How Does It Work?
Marketing Mix Modeling is a technique for estimating the effects of marketing variables on customer behavior based on mathematical and statistical techniques. The Marketing Measurement Model analyzes the past and predicts the future implications of marketing decisions using statistical and analytical tools.
Express Analytics | 27 Jan 2022
Everything You Need To Know About XOps
There's a new buzzword in town, one that made it to the Gartner's list of key trends, too. Called XOps, it's roots lie in Development and Operations (DevOps). While DevOps falls short of achieving full automation, XOps, an umbrella term is used for a combination of IT tech. The ability to relate to customers in multiple segments is crucial for maximizing customer benefits. By analyzing data sets of similar customers, a class of artificial intelligence called machine learning can determine the most valuable customer segments. By using machine learning, customers can be segmented automatically since manual segmentation can take months or years.
Prasanna Chitanand | 19 Jan 2022
How Real-Time Marketing Analytics Can Change Your Business Strategy?
Increasingly, businesses are realizing that real-time marketing analytics are a must-have in the world of digital marketing. Companies can make better decisions about where to allocate resources and how to adjust their marketing strategies on the fly when they track and analyze data in real time
Express Analytics | 08 Jan 2022
Why Does Data Discovery Matter To Enterprise
Data discovery is an important part of the data landscape and understanding your company's data is crucial for progress and innovation. In this, data discovery is an important step. Read more on data discovery.
Express Analytics | 28 Dec 2021
Benefits of Cloud Data Analytics
Data discovery is an important part of the data landscape and understanding your company's data is crucial for progress and innovation. In this, data discovery is an important step. Read more on data discovery.
Express Analytics | 20 Dec 2021
5 Best Data Analytics Trends and Predictions to Watch in 2022
What will data analytics look like in 2022? What predictions and trends can we expect in data analytics? Our data scientists analyzed the patterns, and this is what they forecast for the new year (in no particular order).
Express Analytics | 13 Dec 2021
Role of Customer Data Platforms in A Post Third Party Cookie World
The world is marching towards an era where there shall beno more 3rd-party cookies. In such a world, a customer data platform will play an even more critical role in tracking a customer's journey. The right CDP should be able to aggregate and utilize both first and zero-party data to create real-time, personalized profiles of your customers and prospects, enabling your business to meet them where and when they (customers) want to be met.
Express Analytics | 06 Dec 2021
Event-Driven Analytics: What You Need to Know
Successful businesses have increased, and more and more operations are becoming both intelligent and efficient. Businesses are increasingly able to use data to make effective and practical decisions. Event-driven analytics can improve efficiency for businesses. This form of analytics is used to detect financial frauds, to halt zero-day attack, and to track the movement of stocks.
Express Analytics | 16 Nov 2021
