How Customer Journey Map is Turning Data into a Winning Customer Experience
A customer journey map can help you create a better customer experience. Such a map focuses on the customer's needs rather than your product. It assists customers in understanding their buying journey through a series of interactive tools.
3rd-party Cookie Age is (almost) Over: What Advertisers and Marketers Are Doing
The writing is on the wall. The 3rd-party cookie will be discarded eventually due to the growing pressures to maintain an individual's privacy. You might as well start considering alternatives if your advertising and marketing strategies rely on such cookies. Alternatives are being explored by Google and the industry. In the meantime, the best thing you can do is to monitor the market to see what happens.
How to Get Insights from Customer Data Platform (CDP)?
In this post, we will discuss how you can use data-based insights from a CDP to boost business growth, improve operations, generate new revenue, improve customer relationships, and enhance product development.
How to Analyze and Predict the Behavior of Consumers
The power of data analytics has enabled some businesses to predict consumer behavior by analyzing past purchases, search histories, and social media profiles. Businesses that are able to predict customer behavior accurately will have an advantage over their competitors.
Your Guide in Selecting the Right CDP Software : Express Analytics
Your Guide in Selecting the Right CDP Software Of late, a buzzword in marketing and analytics circles is CDP software or Customer Data Platform. Chief Marketing Officers now have this new weapon in their arsenal to serve customers in an even better, faster, and more gran
What You Need to Know About Ecommerce Analytics Tools
What You Need to Know About Ecommerce Analytics Tools Ecommerce analytics tools are not all created equally, but they do provide you with the ability to understand and utilize the data that is being collected on your website. In order to make the most of your budget, you
Why is Customer Personalization Important?
Why is Customer Personalization Important? Data science is helping in rewriting the dynamics of business but in today’s fiercely competitive world the focus is on delivering a highly personalized experience to your customers. But it is no longer enough to merely tal
The Next Big Thing in Analytics is Embedded BI (business intelligence)
The Next Big Thing in Analytics is Embedded BI (Embedded Business Intelligence) More and more businesses today are looking at deploying embedded business intelligence solutions. The reasons are many: the huge time gap between delivery, interpretation, and implementation o
How to Select An Analytics Platform?
How to Select An Analytics Platform? Recently Express Analytics was engaged by a client to help them select a Analytics platform for marketing analytics. This led us to ponder the answers to the following questions. What is an Analytics Platform and how is it different fr