Behavioral Rank In Lead Scoring Helps Get Not More But Quality Leads
Behavioral Rank in Lead Scoring helps get not More but Quality Leads At the start of the year, many analysts had predicted that 2016 would see lead scoring – the process of identifying and grading a prospective customer’s intent – come of age. Table of Content
5 Criteria to Help You Select the Right Marketing Analytics Solution
5 Criteria to Help You Select the Right Marketing Analytics Solution Without a doubt, data analytics has become a very important tool in every marketer’s arsenal. Studies have shown that on average, 12% of the total marketing budgets in 2016 were allocated to analytics by
What is Data Wrangling? What are the Steps in Data Wrangling?
What is Data Wrangling? Data wrangling, also known as data blending or data remediation, is the practice of converting and then plotting data from one “raw” form into another. The aim is to make it ready for downstream analytics. Often in charge of this is a data wrangler
Analyzing Dynamic Consumer Behavior? ML-based Predictive Analytics Gives Retailers An Edge
ML-based Predictive Analytics Gives Retailers An Edge With copious amounts of data coming in daily in retail, it has become clear that in order to maximize its analytical value and to tackle the complex dynamic consumer behavior, traditional predictive analytical techniq
5 Ways Retailers Can Use POS Analytics to Better Drive Operations
You may have not realized it yet, but your point of sale (POS) terminal (POS Analytics ) is a treasure-trove of data that can be used to better the retail game you are in. POS is a staple in every retail business, but what is not régulier yet is the utilization of all of i
Machine Learning Solutions for Cold Start Problem in Recommender Systems
Study the past to know the future – Confucius. While building product recommenders, the cold start is one of the biggest challenges that developers face, in addition to others such as data scarcity, scalability, and diversity. Read this blog to know more about Machine L
Advantage For Financial Services Lies Only in Customer Satisfaction
Advantage For Financial Services Lies Only In Customer Satisfaction The results of a new poll released last week by the deVere Group show that more than half of the world’s millennials are happy to switch to, or already have, to a digital-only bank. While that may be wel
Dynamic Pricing – The Inevitable Future of Traditional Retail
Dynamic Pricing – The Inevitable Future of Traditional Retail What is the biggest threat to retail today? Why are traditional retail businesses witnessing a steep downfall in their top and bottom lines? Forget about the numbers, why is the very presence of real-worl