Benefits Of Automatic Data Extraction In Finance
Benefits Of Automatic Data Extraction In Finance In part 1 of the blog, we read about what is data ingestion and why it is necessary for financial institutions to automate this, Inn this blog we will look at Benefits Of Automatic Data Extraction In Finance. Be it the app
When EA Helped A Turbine Company In Its Data Loading Process
One of the world's leading turbine companies had an enterprise data warehouse but the process of loading the data was taking 12 hours and more. Therefore, Japan and Australia's data was two days behind. For about ten to twelve hours per day, the warehouse was closed. A critical issue was how to reduce data latency and improve data quality.
Fitness Firm and Customer Segmentation: Case Study
A leading fitness company in California, USA, wanted to invest in a new form of communication - direct marketing. The company's large customer base made direct mailers prohibitively expensive to send to all of them. The company wanted to use analytics at the same time to market to its most persuadable customers who could not be reached by email. Express Analytics gave it a solution.
How a North American manufacturer of lighting increased its revenue with CDP Oyster
A North American industry leader in lighting manufacturing and retailing was finding it difficult to optimize its email and direct mail marketing campaigns. The company needed a Customer Interaction Management (CIM) database that would integrate data from all sources and improve the open and click rates for catalogs and emails. By establishing processes to cleanse, standardize, and enrich the customer data, Express Analytics team created customer segments based on historical transactions and campaign responses.
Do Direct Mailers Still Work?
Direct mail marketing is any physical correspondence that you mail to your clients in hopes of getting them to patronize your business. Many businesses have moved from outbound marketing to inbound marketing as the inbound approach dominates the market. But even in the digital age, many businesses are re-evaluating their direct mail marketing efforts. So the question is - does direct marketing still work today? Download our white paper for the answer. You will be surprised.
Next Generation of Business Intelligence is Here
Next generation of business intelligence is here With the rapid improvement of the latest technology, traditional approaches to running organizations have become obsolete. Nowadays, business professionals want to use equipment and tools that can help them make informed de
Using Machine Learning to Grow Customer Lifetime Value (1 of 2)
Using Machine Learning To Grow Customer Lifetime Value (1 of 2) In today’s customer-centric market, it’s very important to get to know a customer’s lifetime value (CLV). Customer Lifetime Value helps businesses concentrate their activities around their most “profita
Analytics Dashboards: Some Say The End Is Near, We Say Not So Fast
Analytics Dashboards: Some Say The End Is Near, We Say Not So Fast When a year comes to an end, there’s always a tendency to look back at the days gone by to analyze what certain developments mean for a certain industry or sector. So, as the curtains are set to come down