What is Machine Learning and Machine Learning Techniques: A Complete Guide
Analyzing data in order to find patterns and apply these findings to business goals is the most general definition of data analytics. In the past few years, the flow of data into enterprises has grown exponentially, making it difficult to analyze data using traditional statistical methods. Data analytics can now overcome this hurdle by incorporating machine learning, an aspect of artificial intelligence. By building efficient algorithms, machine learning automates the process of data analysis, revealing hidden patterns and insights.
Use of STP Marketing (Segmentation, Targeting, Positioning) for B2C and B2B
Use of STP Marketing (Segmentation, Targeting, Positioning) for B2C and B2B Continuing with our endeavor to explain the concept of customer personalization based on customer segmentation in marketing, in this post, we will look at the Segmentation, Targeting, Positioning
The Growing Importance of Data Cleaning
Data cleaning is process of deleting incorrect, wrongly formatted, and incomplete data within a dataset. Such data leads to false conclusions, making even the most sophisticated algorithm fail.
Conducting Social Media Sentiment Analysis: A Working Example
Till a few years ago, it wasn't common practice to analyze customer sentiments. Today, sentiment analysis is a viable tool for businesses thanks to technological advances and also to shifts in business mindsets. The interesting thing about it and what makes it different from the other forms of data analytics is that it deals with emotions, and we all know that emotions are never black or white. An enterprise or brand can find out how the world or the consumer feels by doing sentiment analysis. This could be a positive or a negative reaction. So how does social media sentiment analysis work? Read on.
Automatic Data Ingestion in Finance
Automatic Data Ingestion in Finance There’s no doubt that automation is changing, for the better, business performances in finance. Automating data extraction and ingestion adds value to finance departments and institutions. A recent survey by Dun & Bradstreet of finan
AI Model Developed to Detect Sarcasm in Social Media Text As Part of Sentiment Analysis
Sarcasm Sentiment Analysis: AI Model to Detect Sarcasm in Social Media What is Sarcasm Sentiment Analysis (sarcastic sentiment detection)? Sentiment analysis of social media means just that – to use data to understand what people feel or think about your product, servic
Use of Analytics in QSRs
Quick Service Restaurant industry to grow profits? Using restaurant data analytics, you can analyze every bit of data related to your business and convert them into actionable insights that can help with everything from menu design to staff training.
Why Brick & Mortar Grocers Should Leverage Their Data
The traditional brick & mortar grocery sector faces two threats: Internet-based shopping & the entry of non-traditional players in the segment. In addition to learning more about their consumers, brick-and-mortar retailers can provide a better shopping experience than online retailers through the use of technology.
Multi-channel Integration Strategy
Marketing that combines indirect and direct channels, such as online and retail store channels, direct mail, and email, is called multichannel marketing. Businesses need to be where their customers are. Using this marketing strategy you must encourage your customers to buy your service or product via their preferred channel of choice. It’s all about the customer's choice.