Voice of Customer Analytics and Analysis
The idea of the Voice of the Customer (VoC) is to understand how your customers feel about your products and services when they use them, and what they expect from them. This process focuses on understanding customers, their expectations, and developing products to meet those needs. Using data science and analytics tools, Voice of Customer Analytics (VoCA) collects relevant information from unstructured data, such as reviews and data collected from social media websites.
A Comprehensive Guide To Predictive Analytics
The goal of predictive analytics is to determine the future using several techniques and tools. These days, it uses machine learning techniques as well as data and algorithms to provide the best scientific evaluation of what the future will bring. Even though predictive analytics has been around for years, it's only now that more organizations are turning to it. That's because in order to handle the large amount of data, today we have faster computers, cheaper technology, and easy-to-use software, all of which make predictive analytics deployment easier. Enterprises are slowly turning to predictive analytics to discover new opportunities.
How Customer Segmentation can be Used in Product Development
How customer segmentation can be used in product development? Customer segmentation is a well-known marketing strategy to attract leads, but one of its uses is also for new product development. Customer segmentation can be a tool for market entry strategy to identify pote
How Cohort Analysis is Useful for Marketers?
How Cohort Analysis is Useful for Marketers? A few months ago, we had written about the many ways in which cohort analysis can help businesses retain customers. In fact, as compared to other forms of data analytics, cohort analysis is one of the easy ways for a business t
Use of Machine Learning In Marketing: Saving Cost of Customer Acquisition
Use of Machine Learning In Marketing: Saving Cost of Customer Acquisition Marketers are increasingly finding machine learning (ML) an ally in their work. Although a new entrant here as compared to other fields, the use of commercial machine learning in digital marketing
5 Key Data Analytics Trends for 2021
5 Key Data Analytics Trends for 2021 2020 was a year when the COVID-19 pandemic shook up the world of business and commerce, adversely affecting almost every sector save data analytics. In the new year, the pandemic will continue to remain on everybody’s minds, despite va
Visualizing Customer Journey Using Sankey Diagram
Visualizing Customer Journey Using Sankey Diagram Customer journey mapping is the visual process of plotting a customer’s journey and analyzing their interactions with a brand. This helps companies look at their business from the customer’s viewpoint. That, in turn, helps
How A B2C Customer Data Platform CDP Can Deliver A Customer-centric Experience: A Complete Guide
This guide explains the concepts of a B2C Customer data platform (CDP) and predictive analytics, and how businesses, big and small, can benefit from these technologies. How a B2C CDP Customer Data Platform can deliver a customer-centric experience: read a complete guide.
Graph Analytics: Reasons Why More Businesses are Adopting It
Graph Analytics: Reasons Why More Businesses are Adopting It Studies show that between 2019 and 2020, a sizeable number of businesses adopted graph-related technologies. Indeed, one such report has predicted that the global graph analytics market size was expected to grow