What is STP ?The Importance of Customer Segmentation and STP Marketing
What is STP? The Importance of Customer Segmentation and STP Marketing In today’s intense business environment, brands have come around to realize that to hold on to their customers, as well as upsell and cross-sell, they need to “know” their customers inside out. Read i
What is Identity Resolution and How it Works
What is Identity Resolution and How it Works More and more businesses online are veering around to the fact that if they have to remain competitive, the one thing that will keep them ahead of the pack is a complete understanding of their customers. A customer’s ide
The Upsurge in Use of Data Catalog
The Upsurge in Use of Data Catalog Which other challenge do data-driven enterprises face in addition to the hurdle of poor or dirty data? The answer is – finding where their data, both structured and unstructured, is stored. Corporations that rely on copious amounts of da
5 Data Analytics Trends to Watch Out for in 2020
5 Data Analytics Trends to watch out for in 2020. The end of the year throws up the inevitable question – which trends in data analytics shall emerge or be prevalent the next year? There’s little doubt that data and its analysis made even more gains in 2019 compared to th
What is NLP Sentiment Analysis? And Increasing use of NLP in Sentiment Analytics
This post’s focus is NLP and its increasing use in what’s come to be known as NLP sentiment analytics. By now, it is obvious that humans and machines do not speak the same language. It is also pretty clear that the two also do not share “emotions”, thoughts or feelings. B
Developing Machine Learning Models for Dynamic Pricing
Developing Machine Learning Models for Dynamic Pricing We previously talked about price optimization and dynamic pricing. Today, we are going to look at using developing machine learning (Ml) in dynamic pricing models. With artificial intelligence (AI) technology now going
How Machine Learning is Changing the World of Dynamic Pricing
How machine learning is changing the world of dynamic pricing? E-commerce has now become an inevitable part of almost everyone’s lives. It’s a world where consumers want goods now, and at the cheapest possible price. So while it is a consumer-centric ecosystem, the retai
How to Deploy Slowly Changing Dimensions?
How to Deploy Slowly Changing Dimensions? In the previous blog, I had explained the different types of Slowly Changing Dimensions (SCD) that can be used in dimensional modeling for tracking changes. In this blog, I shall be focusing on the Type 2 form of SCD (Slowly Chan
Homomorphic Encryption is about to go Mainstream
Homomorphic Encryption is about to go Mainstream Homomorphic encryption has been around as a concept in academia but it’s only now that it has started to be used in the world of business. Two things have made that possible: this form of encryption has gotten fast enough,