The Challenge of Dirty Data
A recent post on the use of artificial intelligence (AI) to clean data not only elicited tremendous response but CTOs and CEOs wrote in to say they wanted an even more detailed post on dirty data and its consequences. To be candid, we were taken aback by the response. We
Data Centric: When Data Becomes the Business of Every Business
Data Centric: When Data Becomes the Business of Every Business Enterprises globally are evolving. Much of it has got to do with data. Already, some of the world’s big Internet and IT companies like Amazon, Google, and Microsoft have become data-centric businesses. Such a
Here’s How to Tackle Your Organization’s Dirty Data
In part 1 of this post, we explained what really is poor data and the many ways in which it can impact your business. Now, going ahead, we will learn how data quality can be preserved, and the role of artificial intelligence in helping preserve large data sets. Here̵
AI For Data Cleaning: How AI can Clean Your Data and Save Your Man Hours and Money
AI for Data Cleaning: How AI can Clean Your Data and Save Your Man Hours and Money Dirty data is the bane of the analytics industry. Almost every organization that deals with data have had to deal with some degree of unreliability in its numbers. Table of Contents What Is
How Identity Resolution Platform Plays Key Role in Modern-day Marketing
How Identity Resolution Plays Key Role in Modern-day Marketing – Know the Customer Without a doubt, the one mantra that all digital marketers today must follow is, “Know thy customer”. But that’s easier said than done. For example, if you are a marketer, ask yoursel
Common Pitfalls to Avoid in Your Big Data Project
Part 1 of this post looked at the definition of Big Data and its importance in data analytics. In this post, we will tell you how to go about implementing your Big Data project, and the pitfalls to avoid while doing so. Be it established or new enterprises, all of them ne
What is a Slowly Changing Dimension, and the Logic in Implementation
What is a Slowly Changing Dimension Its Type, and the Logic in Implementation In business, one of the most important resources you need to manage is time; you have only X number of hours in a day in which you have to complete your tasks. This is especially true when you a
How to Set Up and Find Success in Your Big Data analytics Project – A Primer
How to Set Up and Find Success in Your Big Data analytics Project – A Primer We at Express Analytics often get this question – how do we (a business) go about setting up our Big Data analytics project? Typically, we get this question from two types of businesses – t
Is RFM Model Relevant Even Today?
A key way to make your marketing effective is trying to understand the “value” of your individual customer. Termed ‘Customer Lifetime Value’ (CLV), there are many models that measure this metric,One of the model is RFM model. Developing a comprehensive and effective mode