Trends in Retail: The Move from Predictive to Prescriptive Analytics
Why is Retail Moving from Predictive to Prescriptive Analytics? A larger trend seen in the retail sector in 2018 is the move by many retailers to move away from predictive analytics and adopt prescriptive analytics. Predictive analytics, for many, is now a case of ‘been
The Case for Enterprises Moving to Cloud Data Warehouses
The Case for Enterprises Moving to Cloud Data Warehouses Cloud-based data warehouses have come back with renewed vitality. If one was to go back in time, in the early ‘80s, when mainframe computers were fairly expensive pieces of hardware to own, companies would go in for
Does Your Organization Need Marketing Analytics Outsourcing?
Does Your Organization Need Marketing Analytics Outsourcing? There are various studies out there that say that the data analytics outsourcing market is rising by leaps and bounds. Some like this one by Market Research Report Search Engine predict the market for data analy
Personal Voice Assistants at the Workplace – An Idea Whose Time has Come?
Increasingly, more and more people and even companies have started to come around to the view that personal voice assistants have to move into an Enterprise environment. Some feel such business agents can be of great use in verticals, and of course, for specific roles wit
How Smart Personal Assistants Transform Your Business
The introduction and adoption of Intelligent Personal Assistants (IPA) such as Google Assistant, Apple Siri, and Amazon Alexa have, to some degree, changed a customer`s journey. It`s over 7 years since the advent of the first IPA, so it would be the right time to ask thi
5 Popular Data Visualization Tools – A Slideshow
5 Popular Data Visualization Tools – A Slideshow
Growing Importance of Behavioral Data in Marketing
Growing Importance of Behavioral Data in Marketing Gone are the days when marketers would rely only on declarative data or self-reported data in their campaigns. Declarative is increasingly being replaced by behavioral data. According to the Interactive Advertising Bureau
5 Reasons Why Your Enterprise Must Adopt a Culture of Self-Service Analytics
5 Reasons Why Your Enterprise Must Adopt a Culture of Self-Service Analytics If you want something done right, do it yourself – Anonymous. Readers of this blog would have, by now, grasped one fundamental aspect of data analytics – to fully adopt a culture of S
How Predictive Analytics is Reshaping the Insurance Industry
How Predictive Analytics is Reshaping the Insurance Industry Predictive Analytics is increasingly becoming the “weapon of choice” of insurance firms and industries. The reasons are many, ease-of-use is one, and the other is because of advances in Artificial Intelligence (