Embedded Analytics – Empowering the Masses
Embedded Analytics – Empowering the Masses A business is a combination of various processes. Improvement in that business will happen when all the processes are harmonized. Coordination is needed not only between various departments and their leads but even the emp
How to Successfully Deploy Data Analytics in Retail?
Today, on these pages, we are going to discuss an issue that, over the years, has come to play a leading role in the business of retail – data analytics. The immediate reason for this post is a special report – The Fine Art of Analytics – released by Boston Retail Partne
Three Big Mistakes to Avoid in Marketing Analytics
It’s not enough merely to decide to implement data analytics for marketing your business, you need to also ensure its proper implementation to meet your objectives. That’s a job easier said than done. Once a company has embedded analytics in its marketing process, it&#
Making Sense of Real-Time Data: The Streaming Analytics Dilemma
“Should your business consider streaming analytics of its big data?” With the increasing deployment of this form of analytics, your business managers may have raised this question in the recent past. If you have not concluded yet, read on. Without a doubt, thi
Predictive Analytics in Sports – A Growing Business
Predictive Analytics in Sports – A Growing Business Super Bowl time in the United States is a good enough reason to take a re-look at the technological improvements in the world of sports, especially at the business end. Like any other discipline, or profession, or
5 Ways to A Better Customer Experience
5 Ways to A Better Customer Experience In a crowded market where customers have multiple options, they need a valid reason to select your brand. How many times have your customers remarked after an interaction with your business – what an excellent experience? Whethe
Why Unstructured Data is Important for Your Business?
The collection and management of data require the right set of tools to aid the process. But not all data comes in the same form. It can be divided into two – unstructured and structured data. Unstructured and Structured Data: What’s the Difference? Unstructu
Algorithm-based Marketing: The War of the Algorithms
The War of the Algorithms: Algorithm-based Marketing Algorithms are biased, opaque, and scalable. Dr. Cathy O’Neil calls them Weapons of Math Destruction in her new book. In particular, those algorithms are used to segment customers into the good, the bad, and the u
Top 5 Trends in Data Analytics in 2016
Data analytics was on top of the investment list of many global organizations in 2016. Express Analytics analysts took a hard look at the data landscape around them to understand the direction in which big data and analytics had moved this year. Know more about top 5 tr