What is Named Entity Recognition (NER): Benefits, Use Cases
Named Entity Recognition (NER) is a field of computer science and natural language processing that deals with the identification and classification of named entities in text. The aim is to automatically extract information from unstructured text such as people's names, of organizations, locations, and so on.
Customer Analytics: How to Use It to Unlock Business Growth
Customer Analytics: How to Use It to Unlock Business Growth What is Customer Analytics? Customer analytics is the powerful and clear investigation of customer information, and behavior with the objective to find out, attract and reach the relevant or suitable prospect. It
How to Increase ROI Using Marketing Mix Model (MMM)
What if you knew how to sell more for less? We can help you. Marketing Mix Modeling is the secret to your marketing success.
Deep Neural Networks for Multi Touch Attribution Model: eBook
Is your business stagnating? Are your marketing dollars not really giving the expected results? Is your marketing not aware which channels are drawing in the most customers? Then, this is the right time for you to implement mutli-touch attribution modeling.
How to Grow Your Business Using A CDP
Consider implementing a customer data platform for your business if you want to take it to the next level. You can use a CDP to collect, manage, and use customer-related data to improve your marketing and sales efforts.
All You Need To Know About Data Mesh
A major challenge facing organizations today is data quality. As data evolves, it becomes more complex and more fragmented. The result is that data can be difficult to understand and use, which can result in inaccurate or incomplete information. Data mesh can help address this issue by creating a network of data sources.
Technology Advancements for Clienteling in Retail POS
Clienteling is the process of building relationships with your clients to better understand their needs and provide them with personalized service. In a world where online shopping is becoming increasingly popular, clienteling can help you stand out from the competition and build a loyal customer base.
How to Integrate Lightspeed Retail POS With CDP
It is helpful to understand the in-store shopping and demand of customers with point of sales systems. However, limiting analysis to on-site behavior is only half the picture. Identifying customer expectations and aligning them with marketing is crucial in understanding customer digital activity before the site visit.
Point of Sale Analytics: How to Use Data To Boost Foot Traffic and Promotions
POS terminals aren't just simple tills. They now have the power of a powerful device at the retailer's disposal. The information they collect can be analyzed by retailers to improve customer experiences, anticipate demand, and optimize stock levels.