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The Perfect Solution for Social Listening, Review Analysis, and Real Understanding of Your Brand

Voice of Customer Analytics

Express Analytics makes understanding customer feedback better than before, with the flexibility to conduct research through our simple interface.

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Express Analytics’ Approach

What is Express Analytics Voice of Customer Analytics (VOCA) Engine?
The Voice of Customer Analytics (VOCA) Engine performs analysis of text data in online content, social media and reviews gathered from various sources and subsequent deduction of sentiment and other semantic information. EA’s Voice of Customer Analytics Engine has several tools and features that make it leagues ahead of basic textual mining:
Voice of Customer Analytics (VOCA)

  • Sentiment Analysis

    Sentiment Analysis

    • Read their minds, find out the consumer sentiment (Positive/Neutral/Negative) from web content and social media with text, audio, and image support.
    • Use this insight to improve your customer satisfaction, brand recall and customer retention.
    • Data analysts conduct sentiment analysis to measure public opinion, track product, and brand reputation, understand customer experiences, and perform significant market research.
    • With deep mining and embedded integration, identify hidden sentiment, combine insights, and provide sentiment analysis results into apps or dashboards.
    • We do offer valid data labeling services and use the recent language processing technique to solve the opinions and sentiments of your customers.

  • Emotion Analysis

    Emotion Analysis

    • Emotions drive customer behavior, your prospect or customer buys if they trust you, and your services or products give them joy!
    • Determine your consumer’s emotions from an advanced six-class analysis (Joy, Trust, Surprise, Anger, Sadness, Fear).
    • Emotion analysis is useful for businesses to:
      a. Customize content strategy
      b. Improve products
      c. Perform competitor analysis
    • This technology is useful for:
      a. Improving advertisements, websites, and products
      b. Extracting user experience or customer emotions when using services or products every day
      c. Performing emotional analysis for transcribed voice data or text

  • Emoji & Multilingual Support

    Emoji & Multilingual Support

    • 4000 years ago the Egyptians knew the power of the images!
    • Our engine understands Emojis & emoticons and supports sentiment analysis in multiple languages.
    • Emoji & Multilingual Support services provided by us ensure your brand interacts easily with a wide variety of global audiences.
    • Our complex multilingual capabilities allow you to :
      Customize experiences for global customers
      Ensure cultural suitability and contextual accuracy
      Localize content ideally across various languages
    • Emojis are the global language of emotion, and they increase customer engagement by :
      Using culturally suitable emojis
      Conveying sentiment and tone beyond words
      Improving email click-through rates and social media presence

  • Topic Modeling

    Topic Modeling

    • Customers respond positively on topics of their interest Our Engine automatically identifies topics of discussion and frames the context of the textual data for peak clarity.
    • Topic modeling uses NLP techniques to identify trends from unstructured data.
    • It doesn’t need a predefined set of classifications as it’s more flexible and identifies invisible structures in text data. With expert analysis and the latest NLP tools, we ensure :
      a. Perfect extraction of useful topics
      b. Models trained on your particular sources of data
      c. Transparent and digestible reports to support strategic decisions

  • Visual Dashboards & Insights

    Visual Dashboards & Insights

    • Window Get an active insight dashboard, pareto charts, timeline graphs and so much more.
    • Convert raw data into transparent, collaborative visualizations, offering you up-to-date insights with ease.
    • Customize your data view to pinpoint the elements that are important for your business. Easily identify trends, monitor KPIs, and make suitable decisions in real-time.
    • With visual dashboards and insights windows, you can get a transparent view of your customer behavior and monitor sales performance.

  • Keyword Extraction

    Keyword Extraction

    • Extracts the most relevant keywords to convey the main and recurring themes of the underlying text.
    • Identify customer sentiment and repeated themes in the feedback.
    • Find trending keywords to increase the website’s visibility.
    • Rapidly catch the crucial points of long articles.
Gain a unique competitive advantage with the advanced features of EA’s VOCA module

  • Google Maps Integration

    Integrate your VOCA output with Google Maps to improve local marketing performance without increasing ad spend.

  • Reviews Classification

    Classify reviews based on location, identify & filter out fake and paid reviews to stay at the top of your game

  • Sarcasm Detection

    Make use of Advanced Sarcasm Detection in social media comments & user reviews to never miss out on those hidden implications.

  • Net Promoter Score

    Raise your brand equity with Net Promoter Score (NPS), a metric used to measure public perception of a brand on social media

  • Industry Benchmarks

    Deploy dashboards on key consumer sentiments delivered as a corporate dashboard and utilize localized intelligence for franchisees/locations on performance relative to regional/industry benchmarks.

EA
EA Customised Charts

  • 100+

    Dataricks

  • 90+

    Informatica

  • 100%

    BDex

Voice of Customer Analytics (VOCA)

Gain a unique competitive advantage with the advanced features of EA’s VOCA module

We convert raw data into actionable insights, enabling enterprises and organizations to make smarter decisions and drive sustainable growth with AI-powered solutions in data management, marketing analytics, and business intelligence.
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Want to book an intro call? We can do that!

  • Google Maps Integration

    Integrate your VOCA output with Google Maps to improve local marketing performance without increasing ad spend.

  • Plagiarism and Fact Check

    Classify reviews based on location, identify & filter out fake and paid reviews to stay at the top of your game

  • Sarcasm Detection

    Make use of Advanced Sarcasm Detection in social media comments & user reviews to never miss out on those hidden implications.

  • Net Promoter Score

    Raise your brand equity with Net Promoter Score (NPS), a metric used to measure public perception of a brand on social media

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Don’t submit a contact form for guest posts. For guest post inquiries, please reach out to marketing@expressanalytics.net

How Does Audience Modeling Work?

Our modern AI-ML algorithms-based voice of customer solutions can extract major sentiments, challenges, and preferences to improve your business strategies.
  1. Customized reporting
  2. Unified goals and smooth collaboration
  3. Clear data visualization

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