Get to Know Your Customers Better | Customer Segmentation Services

Smarter Targeting Starts with Smarter Segmentation

Stop marketing to everyone. Know data-driven customer segmentation services that help you reach the right people with the right message.

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Express Analytics’ Approach

How Does Express Analytics Customer Segmentation Help in Customer Retention?
Express Analytics helps you experience a 15-20% rise in marketing ROI and enhanced customer loyalty. With our customer segmentation solution, you can curate in-depth customer data according to device, acquisition sources, channel reachability, location, user behavior, and customer data according to the new and present users.
Our Customer Segmentation Services

  • Geographic Segmentation

    Target by region, climate, or locality

    We take a look at how location affects what people buy. By analyzing interests and preferences tied to specific areas, be it a city or even a neighborhood—you can pinpoint where to advertise and grow your business effectively.

  • Demographic Segmentation

    Segment by age, income, gender & more

    This involves grouping customers based on familiar categories like age, income, education, gender, and family size. Understanding these factors helps you figure out who is buying from you, how often they do it, and how much they spend.

  • Psychographic Segmentation

    Group by lifestyle, values, and interests

    We go deeper than just the numbers by exploring customers’ values, lifestyles, interests, and personalities. This approach can help you form emotional connections with your audience and encourage brand loyalty.

  • Firmographic segmentation

    Similar to demographic segmentation, but primarily considers factors including the age of the business, size of the company, and number of employees. This segmentation tells companies how to target large, mid, and small businesses of B2B domains.

  • Behavior-based segmentation

    Behavior-based segmentation categorizes consumers according to their lifestyle, usage, purchasing intent, and product utilization. This is what B2C organizations use.

  • Demographic segmentation

    Demographic segmentation

    Customer segmentation includes segmenting profiles according to nationality, income, education, job role, family size, gender, and so on. This segmentation helps you find the products and services people purchase, how many customers are ready to invest in them, and how the items/products are used.

Business Value and Benefits

  • Data enrichment

    Combine various data sources to develop a thorough customer view, journey, hampering targeting and personalization efforts.

  • Co-operate and share

    Marketing, product, and other teams use segmentation data. Express Analytics offers flexible cooperation between teams.

  • Personalization at scale

    It needs a complex suite of tools and technology to offer a steadily custom user experience.

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Well-explained Micro-Segments

  • Geolocation

    Develop micro-segments according to your users’ real-time data, using an effective fusion of behavioral data and profile information, including:

    Geolocation

    Develop micro-segments according to your users’ real-time data, using an effective fusion of behavioral data and profile information, including:

  • User events

    Develop micro-segments according to your users’ real-time data, using an effective fusion of behavioral data and profile information, including:

    User events

    Develop micro-segments according to your users’ real-time data, using an effective fusion of behavioral data and profile information, including:

  • Acquisition channels

    Develop micro-segments according to your users’ real-time data, using an effective fusion of behavioral data and profile information, including:

    Acquisition channels

    Develop micro-segments according to your users’ real-time data, using an effective fusion of behavioral data and profile information, including:

  • Channel reachability

    Develop micro-segments according to your users’ real-time data, using an effective fusion of behavioral data and profile information, including:

    Channel reachability

    Develop micro-segments according to your users’ real-time data, using an effective fusion of behavioral data and profile information, including:

  • Device technology

    Develop micro-segments according to your users’ real-time data, using an effective fusion of behavioral data and profile information, including:

    Device technology

    Develop micro-segments according to your users’ real-time data, using an effective fusion of behavioral data and profile information, including:

  • User attributes

    Develop micro-segments according to your users’ real-time data, using an effective fusion of behavioral data and profile information, including:

    User attributes

    Develop micro-segments according to your users’ real-time data, using an effective fusion of behavioral data and profile information, including:

Customer Segmentation Process

We follow a clear segmentation process which involves the following steps:
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  • Perform primary research

    In this step, we enable your business to find which segmentation will be suitable for you.

  • Customer segmentation analysis

    We determine which criteria i.e. firmographics, behavior, demographics, and psychographics will be suitable to group your market by. We will look at why, when, who, what, and how your customers are interacting with your services or products to analyze their preferences and mindset.

  • Develop segmentation model

    A superior customer segmentation model depends solely on the quality of your data. Our experience in segmentation modeling allows us to know how to select valid data for your organization’s needs. We rely on the latest data filtering tools to remove unwanted data and improve the model for better analysis.

  • Test and repeat

    A major part of real segmentation is to measure your segments. We ensure the segmentation is usable by testing the effect of various contact approaches across your grouped base. Repeat this process based on your segmentation and customer needs.
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Who Benefits from Our Customer Segmentation Model?

Our service is personalized for companies that want to :
  • Introduce customized campaigns that convert
  • Minimize churn by solving segment-specific problems
  • Step into new markets with more confidence

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