Investing in customer lifetime value isn’t simply about numbers—it’s about building and maintaining meaningful customer relationships that last long.

Customer Lifetime Value Analytics

Understand Your Customer’s Buying Profiles And Value Them With Laser-Precision Accuracy.

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Express Analytics’ Approach

What Exactly is Customer Lifetime Value (CLV) Model ?
Customer Lifetime Value (CLV) is a primary metric for understanding your customers. It’s a predictive calculation of the value your relationship with a customer can bring to your business. This approach allows organizations to demonstrate the future revenue they can generate from their marketing initiatives.

  • Analytics Powered Customer Lifetime Value

    • EA’s CLV module gives you the unique advantage that independent CLV solutions just can’t match.
    • When combined with customer lifetime value analysis, we monitor the past behavior of customers but predict profitability in the future.
    • This dynamic combination allows businesses to:
      1. Personalize engagement: Customize experiences that encourage repeat purchases.
      2. Target valid customers: With our valuable insights, you have to focus on customers who bring value over time.

  • Precise CLV (Customer Lifetime Value) computation for brand-new customers

    • Harness the power of EA’s deep neural networks to accurately predict the Lifetime Value of your brand new customers with nothing but their first-transaction data.
    • Our modern CLV computation uses ML models to predict lifetime value with accuracy from minimal data points.
    • Our CLV model lets you to:
      a. Find high-value prospects at the early stage
      b. Allocate resources properly
    • Precise customer lifetime value computation includes examining major factors such as:
      a. Engagement trends
      b. Initial buying behavior

  • Unforeseen Churn Prediction

    • EA lets you predict the finite lifetime value of those customers who are about to churn in the near future and devise plans to prevent churn and maximize retention.
    • Loyal customers might churn due to unnoticed challenges. By finding out early symptoms invisible to fundamental analytics, you can:
      Retail churn customers: Address pain points before they increase.
      Segment customers: Split your customers into granular segments according to predictive factors; this allows you to find groups with greater churn probability.
    • Unforeseen churn prediction uses behavioral analytics and machine learning to:
      A. Evaluate customer reviews, interactions, and feedback to find negative sentiment.
      B. Work on external market changes that could affect a customer’s decision to churn.

  • Segment your customers based on their value

    • EA makes it easy for you to activate your CLV data within the platform, allowing you to segment your customers by their lifetime value and send automated personalized campaigns to those different segments.
    • By grouping customers, you can see greater conversion rates and customer loyalty. For example, businesses focusing on greater customer retention usually report a 20-30% rise in CLV.
    • With Express Analytics’ automated segmentation engine, companies don’t need to rely on manual filter options and inspect customer categories to focus their audience.
Transform the way you look at Sales Data with our Customer Lifetime Value (CLV)

  • Predict the future monetary value which new and existing customers will generate.

  • Predict the number of purchases your customers will make in a given future range.

  • Distinguish between loyal & repeat customers and one-time purchasers.

  • Keep your Customer Acquisition Cost at consistently lower levels than your Customer Lifetime Value thus maximizing your margins.

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Our Customer Lifetime Value Solutions

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  • Modern CLV Analytics

    Use data-based models to predict customer value

  • Real-time insights dashboard

    Make suitable decisions by tracking CLV metrics

  • Segmentation and Targeting

    Customize marketing campaigns by segmenting customers based on their value
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With CLTV insights, you can :

  1. Forecast future revenue based on current customer behaviors and CLTV
  2. Determine affordable customer acquisition costs (CAC) to maximize profitability
  3. Understand payback periods for your marketing efforts
  4. Identify who your highest-value customers are Understand the revenue potential for each customer segment
  5. Optimize marketing channels to attract and retain high-value customers
  6. Make smarter decisions on how much to invest in acquisition costs

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