Analytics for Marketers

Communicate with prospects based on a holistic, real-time profile of their journey and intent, for unbeatable marketing campaign outcomes. Integrate multi-channel data to complete the mosaic of each customer’s profile. (Signals from on-prem data marts, structured and unstructured data from social media, digital touch points (email, browsing, reviews, contact centers, chats), IOT/ smart devices, web and mobile browsing, and retail POS. Integrate customer interaction signals from digital channels with foot traffic at stores and geofence mobile movements to construct the most comprehensive customer profile possible. Get real visibility into the stages of the buyer journey, and proactively engage prospects with offers relevant to their needs.

Find it hard to access crucial buyer signals because of the data formats or hard-to-access silos? Easily store, access, and activate data about buyer signals: a) Multiple sources (channels, devices) b) Any format (delimited, JSON, Parquet) c) Any size (GB/TB) of data d) Any frequency (nightly, hourly, or real-time) e) Any volume of data f) Data Enrichment

Where data is available, it is often incomplete, decayed, or unusable for marketing purposes, without heavy involvement from IT to make it usable. Sound familiar? a) Extract, transform, and load your transactional data b) Enrich it with brand-safe, accurate third-party information c) Make it ready to use for complex analysis, insights generation, and marketing activation.

Match rates need no longer give you sleepless nights! a) Unmatched results on match codes and match logic b) Algorithms that enhance the matchback rates of anonymous customers to known customers c) Efficiently target campaigns across channels, and precisely attribute revenue to marketing actions

Does every martech investment seem to lead into another rabbit hole of integration, silos and execution challenges? a) Leave the grammar of the data management to us, so you can focus on the semantics of marketing. b) We automate routine data management, so you deal with the insights rather than the data elements.

Every marketing activity needs more effective profiling and segmentation. a) Use insights from behavior analytics, journey mapping, and customer preference patterns. b) Drive up acquisition, retention, CLV optimization, and churn management use case outcomes c) Capture, interpret, and run targeted programs based on an in-depth understanding of buyer intent.