Increase marketing effectiveness using machine learning make intelligent business decisions

Marketing Mix Modeling Analytics

Stop wasting valuable marketing resources with inexpert allocation across your channels. Use Express Analytics’ marketing mix modeling solutions to measure the gradual impact of all channels, offline and online.

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Express Analytics’ Approach

How Express Analytics Enhance Marketing Mix Modeling?
Express Analytics’ marketing optimization solution simplifies the whole MMM process. By keeping user experience in mind, we help CMOs and their teams to go through critical data analytics without difficulty. We provide our clients an up-to-date approach to running media mix modeling using ML techniques and automation to offer granular results.
Our Solutions

  • We provide our clients an up-to-date approach to running media mix modeling using ML techniques and automation to offer granular results.

  • Customer Analytics

    Customer Analytics

    Inspect the franchises’ and stores’ performance by looking at the latest trends in customer traffic, sales, and transactions.

  • Optimization of Trade Promotions

    Optimization of Trade Promotions

    Increase returns on trade promotions, discounts, and offers for all product variants and categories.

  • Power BI and dashboarding

    Power BI and dashboarding

    Offer real-time updates, improve collaboration across teams, predict results, and track metrics.

Our Marketing Mix Modeling Process

  • Understanding of business

    • Identify and understand business challenges
    • Define the KPIs that can be measured
    • Define the input data set

  • Data collection

    • Communicate with several stakeholders
    • Gather all the required data
    • Prepare, clean, and match data

  • Data research

    • Inspect all the data gathered
    • Visualize and examine variables
    • Build theory for modeling

  • Modeling

    • Test combinations of all variables
    • Test various theories
    • Develop statistically and commercially perfect models

  • Evaluation

    • Verify models to ensure they are stable
    • Evaluate model soundness and results
    • Tweak models with clients

  • Deployment

    • Offer simulation and optimization insight
    • Deploy outcomes and share suggestions
EA
EA Customised Charts

What can you do with Our Market Mix Modeling Module?

With Market Mix Modeling, you can determine the historical impact of marketing activities on KPIs such as sales, revenue per customer, etc. You can also forecast the impact of a particular marketing campaign before execution and optimize your budget despite various business constraints.
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  • Find out the saturation point of your different channels to improve your media spend across all channels for the best returns.

  • Estimate the impact of your marketing campaigns before execution based on the predictive models built using historical sales & marketing data

  • Reduce your CPA by up to 30% by reallocating budgets to more effective channels and significantly improve your return on marketing spend.

  • Enjoy faster turnaround time and accuracy with up to 50% reduction in turnaround time compared with other solutions in the market
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With our marketing mix modeling analytics, you will be able to:

  • Improve spend across media platforms, such as e-retail media
  • Measure the campaigns’ uplift
  • Get foundational, flexible learning from each advertisement you run on any platform
  • Improve media investment and highlight how it improves your sales
  • Track how retail media investments affect market share and evaluate ROAS.

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