Track Channel Performance Seamlessly Across All Touch Points

Multi-Touch Attribution

Without an experienced multi-touch attribution vendor like Express Analytics on your team, you risk depending on incorrect data, resulting in missed opportunities.

Schedule a Consultation

Express Analytics’ Approach

Why use Multi Touch Attribution?
Millions of customers are exposed to thousands of different channels or platforms. The decision of allocating budget across channels is made easier with Multi Touch Attribution (MTA) modeling which looks for patterns in the data, giving you a fair way to assign credit for sales to channels in conversion paths.
Our Multi-Touch Attribution Solution includes

  • Data integration

    Data integration

    At Express Analytics, we understand that in today’s hyper-connected world, data comes from everywhere — point-of-sale systems, social media platforms, websites, mobile apps, email campaigns, and even offline interactions like call centers or in-store visits. But the real power lies not in the volume of data, but in its integration — turning scattered information into a cohesive, actionable intelligence engine.

  • Real-time analytics

    Real-time analytics

    Track the performance of the campaign in real-time with impressive dashboards, allowing rapid pivots for outstanding results.

  • Data-oriented attribution models

    Data-oriented attribution models

    Use analytics to clearly credit every touchpoint according to its effect on the customer decision process.

Who needs multi touch attribution model?

  • MTA is used by data analysts to:

    Organize all data in a central place.

    Merge offline and online customer touchpoints and journeys to get the complete picture.

    Increase team collaboration and generate reports effortlessly.

  • The multi-touch attribution model is used by CRM managers to :

    Know what’s not working and what’s delivering results to get excellent results.

    See the exact locations of your customer acquisition activities.

    Make decisions according to organized data.

  • C-level professionals use the multi-touch attribution model to :

    See the budget allocated and only invest money in channels that give results.

    Stop depending on the IT team.

    Increase marketing effectiveness

EA
EA Customised Charts
Why is Multi-Touch Attribution Important in Marketing?

  • Identify the most fruitful channels that result in conversions

    Identify the most fruitful channels that result in conversions

  • Understand the journey of the customer

    Understand the journey of the customer

  • Get a holistic view of the marketing funnel

    Get a holistic view of the marketing funnel

  • Improve marketing spend for higher ROI

    Improve marketing spend for higher ROI

Schedule a Consultation
Want to book an intro call? We can do that!
Fill up the contact form below to get in touch !
Don’t submit a contact form for guest posts. For guest post inquiries, please reach out to marketing@expressanalytics.net

What Can We Do?

Find out which channels and platforms perform the best in converting a sale. Assign accurate credit to each channel and gain new insights. Optimally allocate your marketing budget amongst your various digital channels to significantly maximize your RoMI by using our Multi Touch Attribution modeling solution. Harness the power of Deep Neural Networks and make use of user’s context information such as browser type, device information, operating system, etc. Go beyond just “Multi Touch” Attribution to find out the Cross-Device Attribution of your logged-in customers and gain even deeper insights.

Loading….

Recommended latest ResourcesCheck out other resources from Express Analytics