Higher sales and marketing RoI in the ‘do more with less’ world

Retail and Consumer Goods Data Analytics

While eCommerce sales have accelerated across industries, it has created a data deluge – a boon if you can use it, an unmanageable bane if you can’t manage it. Express Analytics harnesses the power of data and analytics to help you transform your omnichannel marketing outcomes with improved business and predictive revenue models.

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Customer Segmentation Services

Analytics For Retail: How Express Analytics Helps Retailers Bypass Roadblocks

Using retail data analytics, your business can identify products that sell best and fastest, forecasting sales and future demand. We start the analysis by putting all the data together in one centralized repository inside our Customer Information Management system. We have a Customer Data process that enables seamless connectivity to all intelligence and operational needs.

The challenge

In this era of Generative AI, every corporation must understand the value of the right data. These players fail to understand how the big data produced by their POS, e-commerce, and Social Media can be leveraged to their benefit. Retail analytics, thus, allows your brand to leverage data-driven insight and improve the customer experience, not to mention pump up your sales.
Why is this Important?

Your business urgently needs to deploy retail analytics. Why? Because it provides “actionable intelligence” for every unit of your retail business, be it marketing, sales, or supply chain. What’s more, retail analytics tools also help identify your most valuable customers so you can have effective marketing campaigns.
The solution

We provide Retail Analytics Services that keep a client’s customers at the centre of the data universe. From data warehousing to analysis, Express Analytics does it all. By applying EA’s Retail analytics, retailers can soon see enhanced profits, improved customer retention of more customers, & a subsequent increase in market share.

Express Analytics’ Approach

Retail Solutions from Express Analytics

We are laser-focused on helping you leverage insights from your customer data to drive more retail profits with fewer investments. Real-time agility plays a key role in consumer products. Your teams should be aware of all elements of your business and be able to successfully optimize marketing campaigns or manage inventory.

Why Us?

Express Analytics’ consumer goods analytics enable you to integrate data from numerous origins and analyze that data to make decisions for business growth.

Optimizing campaign performance

Monitoring KPIs across retailers
Improving both brands and categories

Looking at consumer trends and dividing markets, shoppers, and competition.
Providing visibility into downstream consumer data

Combining retail POS syndicated data.

Advanced Analytics and Visualisation

Our unified, data-rich environment, coupled with AI driven predictive algorithms can deliver:

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Unified 360-degree customer view

From diverse online and offline data sources for personalization and CX at scale
Intelligent, granular segmentation

To ensure higher conversions at lower costs
Predictive models for campaign planning

To help drive better campaign ROI
Sentiment analysis/ Voice of Customer Analytics (VoCA)

For actionable insights that directly impact CSAT scores